Pricing

Anna Asikainen & Anca Agapi

Many companies have a significant opportunity to differentiate themselves from competitors by learning how to create, quantify, communicate and capture customer value by implementing customer value-based pricing strategies.

Anna Asikainen & Anca Agapi

Pricing is the one managerial action that has the most direct impact on a firm’s success. Despite its vital role in firm profitability, sustainability and survival, pricing has not been considered an executive management task.