Digitalization

Joanna Sinclair

“70% of offline sales are generated by online content. Omnichannel is the future for marketing in any industry and the CIO will be the CMO’s best friend”, predicts Federico Barbieri at Aalto University’s Divia forum.

Joanna Sinclair

At its best, digitization enables completely new ways of working and creating value, but technology does little good alone – in fact in worst cases it may hinder your productivity – unless organizations take on a brave outlook on how technology relates to culture and new ways of doing things. Visionary speaker Teemu Arina touched upon these issues at his Keynote presentation in Aalto EE Helsinki at DiViA.